Wonder-verse

Artzioneer Metaverse Experiential Space - Artzioneer launch campaign @ chi K11 artmall

The proposal

NFTs and the Metaverse have become global buzzwords, yet many people in Hong Kong still find them abstract and difficult to relate to. This project aims to bridge that gap by offering visitors a hands-on introduction to both concepts—allowing them to explore the world of NFTs and the Metaverse through immersive art, and even own their very first NFT. It serves as an accessible and engaging entry point for those taking their first step into the digital future.

Artzioneer is a new one-stop NFT marketplace which focuses on building a community of art, self-expression, and imagination. We aim to create avant-garde and creative NFT projects for all creators from which to build a new bohemian metaverse of artistic self-reliance.

Challenge

How might we introduce ture value of NFTs to brands, artists and new collector in Hong Kong?

Key objective

As the lead project for Artzioneer platform launch, on display is a series of digital paintings about Enter The Metaverse created by 11 Hong Kong artists. Art works will be auctioned exclusively on the Artzioneer platform. Auctions will cover both the Super Rare NFT collections along with the Rare & Normal NFT collections.

Solution

60% branding + 30% Education + 10% Sales

Our space designer uses special props and gadgets to provide an immersive and thrilling experience at the high-tech exhibition space.
We invited 3 commissioned, contemporary artists introducing Metaverse to audience in an art form.

Celebrated youth-culture researcher and sound artist Zhang Anding (Zafka) has created a virtual open country soundscape. Displays will use a 2 x 6 metre immersive audio-video space to provide a must-see experience.

Peter Nelson used advance computing to illustrate an animation of a lost ancient civilisation. The technology uses AI and machine-learning models in order to teach itself about ancient and modern art history. The exhibition will showcase a Chinese ink-paintings created by the robotic arm.

Mark Chung uses aerial photography to present a new and unique perspective of Hong Kong which will complement the art works of the other NFT artists along same.