Sofe Summer CLub
NFT project - Advertising, Experience design
The proposal
Sofe Coffee is a local coffee brand that aims to promote a healthy coffee lifestyle while being vegan throughout the whole production process.In July 2022, they launched a new collection of products specially created for limited edition summer drinking for the summer campaign. By bringing new energy and excitement into its brand, the campaign introduced NFT as marketing tool. We both believe using NFT gamify and collectable elements to this new launch would perfectly fulfill their objective of more innovative and enaging branding.
Challenge
How may Artzioneer utilize NFT as a sales and marketing tool? How NFT campaign helps coffee brand bringing excitement, brand awareness to customer, gaining loyalty from customer and increase sales?
Key objective
We lined up Sofe Coffee with different artists and calligraphers to launch the Sofe summer NFT campaign to covey their brand philosophy — caring for and enlightening people via coffee. When customers collect mini NFT artworks, they can refresh their day with quotes and coffee. It extended the product attractiveness and branding with an innovative approach.
Solution:
How the campaign works?
When customers buy limited summer coffee products, it includes scratchcards in the drip bag. Customers can scratch the card and redeem the NFTs through Artzioneer. At the same time, customers can collect the printed card and enjoy the coffee.
NFTs Series A: Summer Vibe:
- Illustrated by: Ar Yu, LOSZEHAHA, Travis Yung
- Theme: Summer vibe
3 Artists brought us their typical colorful, happy, lively artworks to cool everyone down this summer, as they always do.
NFT Series B: Lift your spirit!
- Calligraphed by: Carman (卡文字研)
- Theme: Lift your spirit NFT
We've also invited calligraphy artist Carman to calm you with her peaceful and elegant writing; let the quotation wash away the heat and stuffiness and give you the energy to live every day.
Sofe summer club workshop with artists
Workshops with NFT artists were one of the campaign's highlights. We were involved in artists recruitment, workshops operation flow design, marketing plan, and more. As a result, brand exposure, engagement, and sales increased.
My Role
Campaign outcome
- Brand pitching
- Campaign go-to-market strategy (Platform based)
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Bridging traditional advertising campaign to web3.0 campaign
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Platform on-boarding
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Design material preparation
Campaign outcome