The voices behind city

Client - FeiFanBook

Award-winning solution
Hong Kong Publishing Biennial Awards 2023
(Marketing Award)

Last year, I was invited by a publisher to promote a new book called "Hong Kong Reminiscence with Digital Solution." Our team visited small shops and the community in Sham Shui Po and Yau Ma Tei. The field research served as a great source of inspiration, leading us to develop an integrated experience.

IDEA

City Museum

To promote the new book "香港遺美—香港老店紀錄" (Hong Kong Reminiscence—A Chronicle of Old Shops in Hong Kong), we have created an interactive digital campaign that transforms significant spots into immersive tours and the city into a virtual museum. Our objective is to expand the reach and enhance the experience, not only in the offline world but also by fostering engagement and offering a comprehensive experience by combining the digital and publishing realms.

Photography: Huiman

HOW WE DO IT?

City Museum audio guide

We have carefully selected small shops featured in the book "香港遺美——香港老店記錄" (Hong Kong Reminiscence—A Chronicle of Old Shops in Hong Kong) and invite people to visit them by following our suggested routes.

To enhance the experience, we have created an interactive on-site experience. Attendees can scan the QR code located at each shop and listen to the audio guide provided on our campaign website through their phones. With the audio guide, the audience can learn about the heritage stories behind the shop's signboard, interior, people, and more, either online or offline.

CAMPAIGN GOALS:

Promotion: Raise awareness of the book launch.
Social media exposure: Encourage attendees to share their experiences on social media platforms.
Experience enhancement: Provide an enriched and immersive experience for participants.

Contextual Research & Field Research

Implement:

Web mobile site including:

2 routes (Mong Kong and sham shui po)
3 shops for each route
4 highlights from audio guide for each shop

Participate journey

There are 2 ways for participates to join this campaign

Screen flow

Sitemap

Wireframe

UI & Interaction

The project is supported by local small shops

Visitors can effortlessly access the audio guide by scanning the provided QR code. These displays are conveniently placed in various locations throughout the community, ensuring easy accessibility. Simultaneously, tourists have the opportunity to support local small shops by gaining insights into their businesses, products, and making purchases.

Social Media

Media Coverage

Event

Key Visual Development