︎
SL WONG  

Art Director
Digital Designer

UI/UX

Artzioneer
      Asiamarine
Care Our Heart
Cloud Controller
QuantDart
DBS Private Bank
IKEA
Mindwork
MOVE
LIOBA
Living With Heart
Smart Escow
SuperYacht
Tci
The Table:
The Henderson
UOB
Wealth Cockpit
4 in 1 card
Zeiss


Integrated Campaign

      Diageo
      Ferrero Rocher
      Mattel
      MGM, Cotai
      Milo Club
      #MyCareerLine
      Needless
      Sofe Summer
     Souperhero
      Wonderverse
WWF


Social Innovation 
The voices behind city
Wet Market

Social Media  
     Let’s go viral

About me
About SL Wong


Life Insurance Platform


The proposal - 1 
How to make life insurance onboarding process easier for user?

Sector
Insurance

My Role
UXUI design

Challenge
Original sales process
  • Long cycle times relative to processing times
  • Complex processes, leading to high error rates
  • Mixed process quality and inefficiencies due to decentral organization and loops between process steps
  • High efforts in preparation and follow-up for advisers
  • Frequent changes in media usage with data entry and transmission
  • Multiple contact persons due to decentralized know how


Typical Challenges in the Sales Process
Long cycle times are one major problem in individual life. The sales  process can take up to several weeks.




New client onboarding flow
Automates and simplifies the entire onboarding process as depicted below:


New client onboarding prototype




The proposal - 2 
How can we digitize the insurance operation process and drive innovation through modernization?

Feature 1  - 
All-in-one overview for accounts & policy
Provides an all-in-one overview of financial accounts and insurance policies, offering comprehensive details and insights.


Feature 2  -
Quick & easy payment by Integrating Apple Pay and TWINT
Enables quick and easy payment for online purchases by integrating secure and convenient payment options like Apple Pay and TWINT.



Feature 3  -
24/7 customer service powered by a chatbot
Provides 24/7 customer service powered by a chatbot, offering instant and personalized support for technical inquiries.



Feature 4  -
Goal-based investment plan supported by visualised data and conversational UX design

Empowers users with a goal-based investment plan, enhanced by visualized data and a conversational UX design that provides actionable insights and personalized guidance.

Feature 5  -
Introducing micro-savings function to insurance plan

Introducing a micro-savings function to our life insurance plan, enabling policyholders to save for future premiums and build a financial safety net.



Feature 6  -
Digitalise investment strategy adjustment and selection process

Digitize the investment strategy adjustment and selection process in wealth management, enabling real-time data analysis and personalized recommendations.