NEEDLESS
NFT project - Advertising, Experience design
The proposal
The GrowthRing & Supply x 3Keun pop-up store is designed and decorated to resemble a traditional Hong Kong dojo with a hint of Japanese fiesta. It features aesthetically classic furniture and ornaments. The collection is accompanied by previous lion heads from the Keung’s collection, and four lion heads are specially created for the collection to play on the mixed-cultural elements that display the theme.To preserve the inheritance and allow everyone to continue collecting such unique lion head crafts, we, as NFT platform partners, are assisting GrowthRing & Supply x 3Keun in launching the 'NEEDLESS NFT BY 3Keung X GRS' collection. We are helping to digitalize three newly created lion heads with high-quality 3D scanning, and the NFT will be generated as a 3D animation. We are also responsible for the sales strategy and creating event copy.
The GRS x 3Keung Exhibition and pop-up store x Time Square
Challenge
How can we make such treasured historical craftsmanship more approachable and collectible to emphasize the significance of preserving them?
Key objective
This project showcases our success in preserving traditional art, unlocking the potential value of approachable artwork, and introducing it to the youth and the web3 market. We achieved this by leveraging blockchain technology and implementing an effective sales strategy.
Solution:
We plan & execute
NFTs Series
Social Media
My Role
Campaign outcome
- Brand pitching
- NFT production
- Campaign go-to-market strategy (Platform based)
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Bridging traditional advertising campaign to web3.0 campaign
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Platform on-boarding
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Design material preparation
Campaign outcome