︎
SL WONG  

Art Director
Digital Designer

UI/UX

Artzioneer
      Asiamarine
Care Our Heart
Cloud Controller
QuantDart
DBS Private Bank
IKEA
Mindwork
MOVE
LIOBA
Living With Heart
Smart Escow
SuperYacht
Tci
The Table:
The Henderson
UOB
Wealth Cockpit
4 in 1 card
Zeiss


Integrated Campaign

      Diageo
      Ferrero Rocher
      Mattel
      MGM, Cotai
      Milo Club
      #MyCareerLine
      Needless
      Sofe Summer
     Souperhero
      Wonderverse
WWF


Social Innovation 
The voices behind city
Wet Market

Social Media  
     Let’s go viral

About me
About SL Wong

Milo Club

NFT project - Art Design, Experience design 


The proposal

Milo Club is a community-oriented membership program for Artzioneer. Artzioneer focuses on launching valuable collaboration NFT projects with brands and artist. As our members, they can buy or hold the NFTs and enjoy the benefit, up-to-dated new and whitelist priority.



Challenge

How might Artzioneer market Milo - the mascot as a great tool in Web 3.0 to create community, gain engagement and become a brand loyalty programme?



Key objective

Milo Club is a mascot, at the same time NFTs membership badge. First 1,000 members from Artzioneer can receive a free air drop. It can also be evolved to a VIP membership, brand collaboration mascot.



Campaign one - Free air drop 

We create a free air-drop for early-join new members from Artzioneer NFT platform. On the announced day, user can receive thisNFT as their membership proof. Artzioneer has successfully recruited 1,000 members in 2months.

Toy designer: Kaiser




Campaign two - Artzioneer x heroesbeer 

Artzioneer x Heroes Beer Co.: Exciting new flavour "WAGMI" LAUNCHING in March- We are all going to make it!

Artzioneer bringing you the first “can” of NFT mystery box!

In addition to bringing new artworks created by 11 of Hong Kong's most exciting artists, we collaborated with the famous Hong Kong craft beer brand, the Heroes Beer Co. This is to launch Hong Kong's first craft beer which is available as an NFT making it easier and fun to engage with NFTs.

This new beer collection explores the concept of transforming beer for entry into The Metaverse. When physical items are digitized for entry into a virtual world, what would a craft beer that enters The Metaverse taste like? It will taste exactly like "WAGMI" of course. We are all going to make it!

As the first craft beer with NFT in Hong Kong, we have launched three Mystery Boxes titled: Wonderment, Meta Milo and WAGMI. Buy an NFT and have a cool taste of The Metaverse!










Campaign three - Meta Milo12 Special Edition NFT

12 pixelised Milos adventure in the Metaverse! Have you ever imagined what would ‘space’ become in the infinite field in the Metaverse? Would the legends of parallel universe, micro universe and quantum universe be realised? Maybe there is a universe in which we all are only 2-dimensional? Or there is another universe with a totally different construction and we are all made of water?! Is there some kind of mysterious force manipulating all these?

To find out the mysteries of the Metaverse, Milo split and pixelised himself into 12 Meta Milos for the adventure. Each Meta Milo has their own birth month and horoscope. Let’s find out what would the Meta Milos with different characters come across. Perhaps the irritable Milos with fire signs would turn soft and even tamed after entering the bubble world!

Buyers can pick their own horoscope, let Meta Milo be your champion in the Metaverse adventure!

https://marketplace.artzioneer.com/features/Metamilo