IKEA pop-up store - Close-to-you
From in-store shopping, online order to delivery pick up - shopping experience
The proposal
The ikea research team found out that there is house furnishing demand on Discovery Bay* in Hong Kong. Ikea would like to provide a new integrated experience by combining digital and traditional in-store shopping experiences to draw extra sales. *Discovery Bay is a remote area on Lantau Island
Challenge
How might we provide a continuous, all-in-one experience for Discovery Bay residents from inspiring, browsing, online order to delivery pick up across in-store popup, locker, and Kiosk?
Key objective
By setting up personas that followed customer insight, I designed 3 customer journeys fitting the stakeholders' expectations and user needs.
Solution
I designed 3 interaction flows based on customers' needs, including Pickin’ Up inspiration kiosk & locker, Homestyle boutique, and Chef’s station (interactive food panel)
Impact
The digital installations will be set up in Discovery Bay permanently in Q3 2021. It is expecting more than 30K visits per year.
https://www.ikea.com.hk/en/where-are-we/store/ikea-discovery-bay
My Role
Information Architecture, customer journey design, Screen flow design, Creative concept development
Project Time
2 weeks
