Wonder-verse
Artzioneer Metaverse Experiential Space - Artzioneer launch campaign @ chi K11 artmall
The proposal
NFT & Metaverse becomes a famous topic around the world, while most of the people in Hong Kong found that too conceptual and do not understand what is it mean to them. This project would like to provide a first-hand experience for visitors to explore NFT & Metaverse through art & owning their very first NFT as a starting point stepping into the Metaverse.
Artzioneer is a new one-stop NFT marketplace which focuses on building a community of art, self-expression, and imagination. We aim to create avant-garde and creative NFT projects for all creators from which to build a new bohemian metaverse of artistic self-reliance.
Challenge
How might we introduce ture value of NFTs to brands, artists and new collector in Hong Kong?
Key objective
As the lead project for Artzioneer platform launch, on display is a series of digital paintings about Enter The Metaverse created by 11 Hong Kong artists. Art works will be auctioned exclusively on the Artzioneer platform. Auctions will cover both the Super Rare NFT collections along with the Rare & Normal NFT collections.
Solution
60% branding + 30% Education + 10% Sales
Our space designer uses special props and gadgets to provide an immersive and thrilling experience at the high-tech exhibition space.
We invited 3 commissioned, contemporary artists introducing Metaverse to audience in an art form.
- Celebrated youth-culture researcher and sound artist Zhang Anding (Zafka) has created a virtual open country soundscape. Displays will use a 2 x 6 metre immersive audio-video space to provide a must-see experience.
- Peter Nelson used advance computing to illustrate an animation of a lost ancient civilisation. The technology uses AI and machine-learning models in order to teach itself about ancient and modern art history. The exhibition will showcase a Chinese ink-paintings created by the robotic arm.
- Mark Chung uses aerial photography to present a new and unique perspective of Hong Kong which will complement the art works of the other NFT artists along same.
https://marketplace.artzioneer.com/features/Wonder-verse
Campaign Overview
~4,100+
platform user visit
~4,100+
platform user visit ~1,500+
New member registration ~2M+
Online exposure~1M+
outdoor exposure ~2,500+
Event visitExperience development
Milo Club
NFT project - Art Design, Experience design
The proposal
Milo Club is a community-oriented membership program for Artzioneer. Artzioneer focuses on launching valuable collaboration NFT projects with brands and artist. As our members, they can buy or hold the NFTs and enjoy the benefit, up-to-dated new and whitelist priority. Challenge
How might Artzioneer market Milo - the mascot as a great tool in Web 3.0 to create community, gain engagement and become a brand loyalty programme?
Key objective
Milo Club is a mascot, at the same time NFTs membership badge. First 1,000 members from Artzioneer can receive a free air drop. It can also be evolved to a VIP membership, brand collaboration mascot.
Campaign one - Free air drop
We create a free air-drop for early-join new members from Artzioneer NFT platform. On the announced day, user can receive thisNFT as their membership proof. Artzioneer has successfully recruited 1,000 members in 2months.
Toy designer: Kaiser
Campaign two - Artzioneer x heroesbeer
Artzioneer x Heroes Beer Co.: Exciting new flavour "WAGMI" LAUNCHING in March- We are all going to make it!
Artzioneer bringing you the first “can” of NFT mystery box!
In addition to bringing new artworks created by 11 of Hong Kong's most exciting artists, we collaborated with the famous Hong Kong craft beer brand, the Heroes Beer Co. This is to launch Hong Kong's first craft beer which is available as an NFT making it easier and fun to engage with NFTs.
This new beer collection explores the concept of transforming beer for entry into The Metaverse. When physical items are digitized for entry into a virtual world, what would a craft beer that enters The Metaverse taste like? It will taste exactly like "WAGMI" of course. We are all going to make it!
As the first craft beer with NFT in Hong Kong, we have launched three Mystery Boxes titled: Wonderment, Meta Milo and WAGMI. Buy an NFT and have a cool taste of The Metaverse!
Campaign three - Meta Milo12 Special Edition NFT
12 pixelised Milos adventure in the Metaverse! Have you ever imagined what would ‘space’ become in the infinite field in the Metaverse? Would the legends of parallel universe, micro universe and quantum universe be realised? Maybe there is a universe in which we all are only 2-dimensional? Or there is another universe with a totally different construction and we are all made of water?! Is there some kind of mysterious force manipulating all these?
To find out the mysteries of the Metaverse, Milo split and pixelised himself into 12 Meta Milos for the adventure. Each Meta Milo has their own birth month and horoscope. Let’s find out what would the Meta Milos with different characters come across. Perhaps the irritable Milos with fire signs would turn soft and even tamed after entering the bubble world!
Buyers can pick their own horoscope, let Meta Milo be your champion in the Metaverse adventure!
https://marketplace.artzioneer.com/features/Metamilo
https://marketplace.artzioneer.com/features/Metamilo
Souper Hero
NFT project - Advertising, Experience design
The proposal
TamJai Yunnan Mixian and TamJai SamGor Mixian - One of the biggest Asian chain restaurants in Hong Kong, launched its first charity NFT collection, Souper Hero. Designed by local comic artists Justin Wong, Kam Siu Man, Big Y, and Chow Siumou, Souper Hero is an assemblage of 10,020 unique avatars featuring TamJai-inspired motifs we all know and love. There is a grand total of 4 categories to choose from: TamJai Topping Series, TamJai JehJeh Series, SamGor Topping Series and SamGor Character Series. You’re welcome (encouraged, even) to acquire more than one avatar though, as all net proceeds of Souper Hero will go to support Hong Kong Arts Centre’s “Out of the Cube” creator grooming programme.
In short, users are extending their patronage to TamJai into a patronship for up-and-coming local digital artists.
Challenge
How NFT campaign helps F&B chain brand bringing excitement, brand awareness, and loyalty to customer and increase sales in campaign?
Key objective
The brand aims to stand out from the cloud of the traditional marketing campaign, NFT campaign gives brands exposure in web 3.0 and the traditional market. It expands the market from only the F&B to a new territory, targeting new customers interested in web 3.0, gaming, and investment. As a result, the campaign successfully turns the audience into new customers, and existing customers into loyal customers.
Solution:
How the campaign works?
The first launch of TamJai-themed avatars featuring familiar TamJai items: accessible for all with trading can be made by fiat money
The Souper Hero is comprised of four series, each created by a local comic artist: Justin Wong, Kam Siu Man, Big Y, and Chow Siumou. The series feature familiar TamJai items beloved by fans, including TamJai Topping series, TamJai JehJeh series, SamGor Topping series and Samgor Character series. 10,020 pieces of unique NFTs will be expected to be minted, of which 1,000 are reserved for whitelisting with the pre-sale scheduled on 8 June 2022 and 20 for auction (details of whitelisting and auction to be announced). The Souper Hero NFTs is marked under a very friendly price of HKD500 each officially. While majority of the NFTs trading are usually done by cryptocurrencies, the Souper Hero can be purchased simply through fiat money such as credit cards (Mastercard or Visa) on Artzioneer, the official marketplace of this project, as the brand believes that art in any forms should be available to anyone and everyone. Owners of the Souper Hero NFTs are entitled to fabulous privileges, such as a free bowl of mixian (noodles) with two toppings, a complimentary VIP membership at either TamJai or SamGor, as well as invitation to private events. They can also gain bonus points to redeem rewards, along with a vast array of surprise perking down the road!
A long-term, charitable project with HKAC to cultivate digital artists
While most NFT projects are business-oriented, TJI makes its endeavors on corporate social responsibility by donating all net proceeds from the Souper Hero project to the HKAC’s “Out of the Cube” project to support the local digital artist communities and foster digital art training and education in long run. Artists are invited to join the Creator Grooming programme, a regular programme in “Out of the Cube” by the HKAC, to sharpen their digital artmaking skills. What’s more, art appreciation is made accessible to all through this meaningful, charitable collaboration.
Gamified fun in The Sandbox makes for an exciting O2O experience
In an offline context, a metaverse zone will be curated in the HKAC, hosting a series of digital artmaking workshops given by professional artists from The Sandbox, a leading decentralized metaverse platform which offers gaming experiences where everyone can own, create and monetize. TJI is also paving the way to building its ‘edutainment hub’ on its LAND in The Sandbox metaverse where avatars and NFT items created by the community members will be showcased. It will become a perfect place for interactive virtual exhibitions and a platform where Souper Hero NFT holders convene, exchange insights, and participate in mixian-themed (noodle-themed) mini games. What is more, NFT items created by the community members will be listed on The Sandbox Marketplace as a featured TamJai voxel NFT collection. Winners will be rewarded with SAND, the native token of The Sandbox, and mixian (noodles).
As a brand icon and a local cultural symbol, the familiar TamJai JehJeh uniform will surely have a significant role to play in the metaverse. TJI invites talented artists and fans to unleash their creativity in its TamJai Fashion Show 2.0 – A/W TamJai JehJeh & SamGor Metaverse Uniform Design Competition – to customize their 3D NFT avatars, ranging from Enoki-mushroom Man to virtual TamJai JehJeh and SamGor. Participants will be rewarded with a complimentary mixian (noodles) to enjoy and a chance to own their 3D avatars in The Sandbox metaverse!
Campaign site: https://www.souperhero.io/
Campaign IG: https://www.instagram.com/tamjai_souperhero/
Sofe Summer CLub
NFT project - Advertising, Experience design
The proposal
Sofe Coffee is a local coffee brand that aims to promote a healthy coffee lifestyle while being vegan throughout the whole production process.In July 2022, they launched a new collection of products specially created for limited edition summer drinking for the summer campaign. By bringing new energy and excitement into its brand, the campaign introduced NFT as marketing tool. We both believe using NFT gamify and collectable elements to this new launch would perfectly fulfill their objective of more innovative and enaging branding.
Challenge
How may Artzioneer utilize NFT as a sales and marketing tool? How NFT campaign helps coffee brand bringing excitement, brand awareness to customer, gaining loyalty from customer and increase sales?
Key objective
We lined up Sofe Coffee with different artists and calligraphers to launch the Sofe summer NFT campaign to covey their brand philosophy — caring for and enlightening people via coffee. When customers collect mini NFT artworks, they can refresh their day with quotes and coffee. It extended the product attractiveness and branding with an innovative approach.
Solution:
How the campaign works?
When customers buy limited summer coffee products, it includes scratchcards in the drip bag. Customers can scratch the card and redeem the NFTs through Artzioneer. At the same time, customers can collect the printed card and enjoy the coffee.
NFTs Series A: Summer Vibe:
- Illustrated by: Ar Yu, LOSZEHAHA, Travis Yung
- Theme: Summer vibe
3 Artists brought us their typical colorful, happy, lively artworks to cool everyone down this summer, as they always do.
NFT Series B: Lift your spirit!
- Calligraphed by: Carman (卡文字研)
- Theme: Lift your spirit NFT
We've also invited calligraphy artist Carman to calm you with her peaceful and elegant writing; let the quotation wash away the heat and stuffiness and give you the energy to live every day.
Sofe summer club workshop with artists
Workshops with NFT artists were one of the campaign's highlights. We were involved in artists recruitment, workshops operation flow design, marketing plan, and more. As a result, brand exposure, engagement, and sales increased.
My Role
Campaign outcome
- Brand pitching
- Campaign go-to-market strategy (Platform based)
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Bridging traditional advertising campaign to web3.0 campaign
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Platform on-boarding
-
Design material preparation
Campaign outcome
~1000+
New member onboarding~10,000+
User visit~10K HKD
Sales~100,000
Media exporsureNEEDLESS
NFT project - Advertising, Experience design
The proposal
The GrowthRing & Supply x 3Keun pop-up store is designed and decorated to resemble a traditional Hong Kong dojo with a hint of Japanese fiesta. It features aesthetically classic furniture and ornaments. The collection is accompanied by previous lion heads from the Keung’s collection, and four lion heads are specially created for the collection to play on the mixed-cultural elements that display the theme.To preserve the inheritance and allow everyone to continue collecting such unique lion head crafts, we, as NFT platform partners, are assisting GrowthRing & Supply x 3Keun in launching the 'NEEDLESS NFT BY 3Keung X GRS' collection. We are helping to digitalize three newly created lion heads with high-quality 3D scanning, and the NFT will be generated as a 3D animation. We are also responsible for the sales strategy and creating event copy.
The GRS x 3Keung Exhibition and pop-up store x Time Square
Challenge
How can we make such treasured historical craftsmanship more approachable and collectible to emphasize the significance of preserving them?
Key objective
This project showcases our success in preserving traditional art, unlocking the potential value of approachable artwork, and introducing it to the youth and the web3 market. We achieved this by leveraging blockchain technology and implementing an effective sales strategy.
Solution:
We plan & execute
NFTs Series
Social Media
My Role
Campaign outcome
- Brand pitching
- NFT production
- Campaign go-to-market strategy (Platform based)
-
Bridging traditional advertising campaign to web3.0 campaign
-
Platform on-boarding
-
Design material preparation
Campaign outcome